The Purple Leash™ Project

November is Domestic Violence Awareness Month. Pets and their owners share an unbreakable bond, but the lack of pet-friendly housing options for domestic violence victims often leaves them with a heartbreaking decision – to endure abuse in order to stay with their beloved pet, or to leave the pet behind. Purina PetCare Canada believes that this is a decision no pet owner should ever have to make, which is why we are partnering with Women’s Shelters of Canada for the Purple Leash Project. A new initiative to Canada, this project directly enables more domestic violence shelters across Canada to become pet-friendly, so victims can escape with their pets and begin their healing journeys together as survivors.